Please use this identifier to cite or link to this item:
http://localhost/handle/Hannan/2901
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dierks, Alexander. ; | en_US |
| dc.contributor.author | Burmann, Christoph. ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:50Z | - |
| dc.date.available | 2020-05-17T08:41:50Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783658178215 ; | en_US |
| dc.identifier.isbn | 9783658178222 (e-book) ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2901 | - |
| dc.description | en_US | |
| dc.description | Description based on print version record. ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. ; | en_US |
| dc.description | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Availa | en_US |
| dc.description.statementofresponsibility | Alexander Dierks ; foreword by Christoph Burmann. | en_US |
| dc.format.extent | 1 online resource (386 pages) : ; illustrations, tables. ; | en_US |
| dc.format.extent | Includes bibliographical references. ; | en_US |
| dc.publisher | Springer Gabler, | en_US |
| dc.relation.ispartofseries | Innovatives Markenmanagement ; ; Band 60. ; | en_US |
| dc.relation.haspart | 9783658178222.pdf | en_US |
| dc.subject | Product management. ; | en_US |
| dc.subject | Marketing ; Management. ; | en_US |
| dc.subject | Branding (Marketing) ; | en_US |
| dc.title | Re-modeling the brand purchase funnel | en_US |
| dc.title.alternative | conceptualization and empirical application / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Wiesbaden, Germany : | en_US |
| dc.classification.lc | HF5415.15 ; .D547 2017eb ; | en_US |
| dc.classification.dc | 658.827 ; 23 ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783658178222.pdf | 5.46 MB | Adobe PDF |  Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dierks, Alexander. ; | en_US |
| dc.contributor.author | Burmann, Christoph. ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:50Z | - |
| dc.date.available | 2020-05-17T08:41:50Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783658178215 ; | en_US |
| dc.identifier.isbn | 9783658178222 (e-book) ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2901 | - |
| dc.description | en_US | |
| dc.description | Description based on print version record. ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. ; | en_US |
| dc.description | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Availa | en_US |
| dc.description.statementofresponsibility | Alexander Dierks ; foreword by Christoph Burmann. | en_US |
| dc.format.extent | 1 online resource (386 pages) : ; illustrations, tables. ; | en_US |
| dc.format.extent | Includes bibliographical references. ; | en_US |
| dc.publisher | Springer Gabler, | en_US |
| dc.relation.ispartofseries | Innovatives Markenmanagement ; ; Band 60. ; | en_US |
| dc.relation.haspart | 9783658178222.pdf | en_US |
| dc.subject | Product management. ; | en_US |
| dc.subject | Marketing ; Management. ; | en_US |
| dc.subject | Branding (Marketing) ; | en_US |
| dc.title | Re-modeling the brand purchase funnel | en_US |
| dc.title.alternative | conceptualization and empirical application / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Wiesbaden, Germany : | en_US |
| dc.classification.lc | HF5415.15 ; .D547 2017eb ; | en_US |
| dc.classification.dc | 658.827 ; 23 ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783658178222.pdf | 5.46 MB | Adobe PDF | Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dierks, Alexander. ; | en_US |
| dc.contributor.author | Burmann, Christoph. ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:50Z | - |
| dc.date.available | 2020-05-17T08:41:50Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783658178215 ; | en_US |
| dc.identifier.isbn | 9783658178222 (e-book) ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2901 | - |
| dc.description | en_US | |
| dc.description | Description based on print version record. ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. ; | en_US |
| dc.description | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Availa | en_US |
| dc.description.statementofresponsibility | Alexander Dierks ; foreword by Christoph Burmann. | en_US |
| dc.format.extent | 1 online resource (386 pages) : ; illustrations, tables. ; | en_US |
| dc.format.extent | Includes bibliographical references. ; | en_US |
| dc.publisher | Springer Gabler, | en_US |
| dc.relation.ispartofseries | Innovatives Markenmanagement ; ; Band 60. ; | en_US |
| dc.relation.haspart | 9783658178222.pdf | en_US |
| dc.subject | Product management. ; | en_US |
| dc.subject | Marketing ; Management. ; | en_US |
| dc.subject | Branding (Marketing) ; | en_US |
| dc.title | Re-modeling the brand purchase funnel | en_US |
| dc.title.alternative | conceptualization and empirical application / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Wiesbaden, Germany : | en_US |
| dc.classification.lc | HF5415.15 ; .D547 2017eb ; | en_US |
| dc.classification.dc | 658.827 ; 23 ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783658178222.pdf | 5.46 MB | Adobe PDF | Preview File |