Please use this identifier to cite or link to this item:
http://localhost/handle/Hannan/2901
| Title: | Re-modeling the brand purchase funnel |
| Other Titles: | conceptualization and empirical application / |
| Authors: | Dierks, Alexander. ;;Burmann, Christoph. ; |
| subject: | Product management. ;;Marketing ; Management. ;;Branding (Marketing) ; |
| Year: | 2017 |
| place: | Wiesbaden, Germany : |
| Publisher: | Springer Gabler, |
| Series/Report no.: | Innovatives Markenmanagement ; ; Band 60. ; |
| Description: | Description based on print version record. ; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. ; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Availa |
| URI: | http://localhost/handle/Hannan/2901 |
| ISBN: | 9783658178215 ; 9783658178222 (e-book) ; |
| More Information: | 1 online resource (386 pages) : ; illustrations, tables. ; Includes bibliographical references. ; |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783658178222.pdf | 5.46 MB | Adobe PDF |  Preview File |
| Title: | Re-modeling the brand purchase funnel |
| Other Titles: | conceptualization and empirical application / |
| Authors: | Dierks, Alexander. ;;Burmann, Christoph. ; |
| subject: | Product management. ;;Marketing ; Management. ;;Branding (Marketing) ; |
| Year: | 2017 |
| place: | Wiesbaden, Germany : |
| Publisher: | Springer Gabler, |
| Series/Report no.: | Innovatives Markenmanagement ; ; Band 60. ; |
| Description: | Description based on print version record. ; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. ; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Availa |
| URI: | http://localhost/handle/Hannan/2901 |
| ISBN: | 9783658178215 ; 9783658178222 (e-book) ; |
| More Information: | 1 online resource (386 pages) : ; illustrations, tables. ; Includes bibliographical references. ; |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783658178222.pdf | 5.46 MB | Adobe PDF | Preview File |
| Title: | Re-modeling the brand purchase funnel |
| Other Titles: | conceptualization and empirical application / |
| Authors: | Dierks, Alexander. ;;Burmann, Christoph. ; |
| subject: | Product management. ;;Marketing ; Management. ;;Branding (Marketing) ; |
| Year: | 2017 |
| place: | Wiesbaden, Germany : |
| Publisher: | Springer Gabler, |
| Series/Report no.: | Innovatives Markenmanagement ; ; Band 60. ; |
| Description: | Description based on print version record. ; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. ; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Availa |
| URI: | http://localhost/handle/Hannan/2901 |
| ISBN: | 9783658178215 ; 9783658178222 (e-book) ; |
| More Information: | 1 online resource (386 pages) : ; illustrations, tables. ; Includes bibliographical references. ; |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783658178222.pdf | 5.46 MB | Adobe PDF | Preview File |