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http://localhost/handle/Hannan/2926
نمایش کامل اطلاعات کتابشناختی
| فیلد DublinCore | مقدار | زبان |
|---|---|---|
| dc.contributor | International Conference on Research on National Brand and Private Label Marketing ; (4th : ; 2017 : ; Barcelona, Spain) ; | en_US |
| dc.contributor.author | Barcelona ; | en_US |
| dc.contributor.author | Martenez-Lepez, Francisco J. ; (Francisco Jose), ; editor ; | en_US |
| dc.contributor.author | Geezquez Abad, Juan Carlos, ; editor ; | en_US |
| dc.contributor.author | Ailawadi, Kusum L., ; editor ; | en_US |
| dc.contributor.author | Yagee Guillen, Marea Jesees, ; editor ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:42:03Z | - |
| dc.date.available | 2020-05-17T08:42:03Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783319597010 ; | en_US |
| dc.identifier.isbn | 3319597019 ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2926 | - |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Original ; 3319597000 ; 9783319597003 ; (OCoLC)985287812 ; | en_US |
| dc.description.statementofresponsibility | Francisco J. Martenez-Lepez, Juan Carlos Geezquez-Abad, Kusum L. Ailawadi, Marea Jesees Yagee-Guillen, editors | en_US |
| dc.description.tableofcontents | Preface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers eeesponses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; eeeeBlack Friday:eeee Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior ; | en_US |
| dc.description.tableofcontents | 3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding ; | en_US |
| dc.description.tableofcontents | Is It Worth Adding a Celebritye The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses ; | en_US |
| dc.description.tableofcontents | 5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc...; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction ; | en_US |
| dc.description.tableofcontents | 2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions ; | en_US |
| dc.format.extent | 1 online resource : ; illustrations ; | en_US |
| dc.format.extent | Includes bibliographical references ; | en_US |
| dc.publisher | Springer, | en_US |
| dc.relation.ispartofseries | Springer proceedings in business and economics ; | en_US |
| dc.relation.ispartofseries | Springer proceedings in business and economics ; | en_US |
| dc.relation.haspart | 9783319597010.pdf | en_US |
| dc.subject | Branding (Marketing) ; Congresses ; | en_US |
| dc.subject | Organizational behavior ; Congresses ; | en_US |
| dc.subject | Electronic commerce ; Congresses ; | en_US |
| dc.subject | Business planning ; Congresses ; | en_US |
| dc.subject | Executive coaching ; Congresses ; | en_US |
| dc.title | Advances in National Brand and Private Label Marketing : | en_US |
| dc.title.alternative | Fourth International Conference, 2017 / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Cham, Switzerland : | en_US |
| dc.classification.lc | HF5415.1255 ; | en_US |
| dc.classification.dc | 658.827 ; 23 ; | en_US |
| مجموعه(های): | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
پیوست های این کاربرگه
| فایل | توضیحات | اندازه | فرمت | |
|---|---|---|---|---|
| 9783319597010.pdf | 2.93 MB | Adobe PDF |  مشاهده فایل |
نمایش کامل اطلاعات کتابشناختی
| فیلد DublinCore | مقدار | زبان |
|---|---|---|
| dc.contributor | International Conference on Research on National Brand and Private Label Marketing ; (4th : ; 2017 : ; Barcelona, Spain) ; | en_US |
| dc.contributor.author | Barcelona ; | en_US |
| dc.contributor.author | Martenez-Lepez, Francisco J. ; (Francisco Jose), ; editor ; | en_US |
| dc.contributor.author | Geezquez Abad, Juan Carlos, ; editor ; | en_US |
| dc.contributor.author | Ailawadi, Kusum L., ; editor ; | en_US |
| dc.contributor.author | Yagee Guillen, Marea Jesees, ; editor ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:42:03Z | - |
| dc.date.available | 2020-05-17T08:42:03Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783319597010 ; | en_US |
| dc.identifier.isbn | 3319597019 ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2926 | - |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Original ; 3319597000 ; 9783319597003 ; (OCoLC)985287812 ; | en_US |
| dc.description.statementofresponsibility | Francisco J. Martenez-Lepez, Juan Carlos Geezquez-Abad, Kusum L. Ailawadi, Marea Jesees Yagee-Guillen, editors | en_US |
| dc.description.tableofcontents | Preface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers eeesponses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; eeeeBlack Friday:eeee Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior ; | en_US |
| dc.description.tableofcontents | 3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding ; | en_US |
| dc.description.tableofcontents | Is It Worth Adding a Celebritye The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses ; | en_US |
| dc.description.tableofcontents | 5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc...; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction ; | en_US |
| dc.description.tableofcontents | 2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions ; | en_US |
| dc.format.extent | 1 online resource : ; illustrations ; | en_US |
| dc.format.extent | Includes bibliographical references ; | en_US |
| dc.publisher | Springer, | en_US |
| dc.relation.ispartofseries | Springer proceedings in business and economics ; | en_US |
| dc.relation.ispartofseries | Springer proceedings in business and economics ; | en_US |
| dc.relation.haspart | 9783319597010.pdf | en_US |
| dc.subject | Branding (Marketing) ; Congresses ; | en_US |
| dc.subject | Organizational behavior ; Congresses ; | en_US |
| dc.subject | Electronic commerce ; Congresses ; | en_US |
| dc.subject | Business planning ; Congresses ; | en_US |
| dc.subject | Executive coaching ; Congresses ; | en_US |
| dc.title | Advances in National Brand and Private Label Marketing : | en_US |
| dc.title.alternative | Fourth International Conference, 2017 / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Cham, Switzerland : | en_US |
| dc.classification.lc | HF5415.1255 ; | en_US |
| dc.classification.dc | 658.827 ; 23 ; | en_US |
| مجموعه(های): | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
پیوست های این کاربرگه
| فایل | توضیحات | اندازه | فرمت | |
|---|---|---|---|---|
| 9783319597010.pdf | 2.93 MB | Adobe PDF | مشاهده فایل |
نمایش کامل اطلاعات کتابشناختی
| فیلد DublinCore | مقدار | زبان |
|---|---|---|
| dc.contributor | International Conference on Research on National Brand and Private Label Marketing ; (4th : ; 2017 : ; Barcelona, Spain) ; | en_US |
| dc.contributor.author | Barcelona ; | en_US |
| dc.contributor.author | Martenez-Lepez, Francisco J. ; (Francisco Jose), ; editor ; | en_US |
| dc.contributor.author | Geezquez Abad, Juan Carlos, ; editor ; | en_US |
| dc.contributor.author | Ailawadi, Kusum L., ; editor ; | en_US |
| dc.contributor.author | Yagee Guillen, Marea Jesees, ; editor ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:42:03Z | - |
| dc.date.available | 2020-05-17T08:42:03Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783319597010 ; | en_US |
| dc.identifier.isbn | 3319597019 ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2926 | - |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Original ; 3319597000 ; 9783319597003 ; (OCoLC)985287812 ; | en_US |
| dc.description.statementofresponsibility | Francisco J. Martenez-Lepez, Juan Carlos Geezquez-Abad, Kusum L. Ailawadi, Marea Jesees Yagee-Guillen, editors | en_US |
| dc.description.tableofcontents | Preface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers eeesponses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; eeeeBlack Friday:eeee Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior ; | en_US |
| dc.description.tableofcontents | 3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding ; | en_US |
| dc.description.tableofcontents | Is It Worth Adding a Celebritye The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses ; | en_US |
| dc.description.tableofcontents | 5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc...; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction ; | en_US |
| dc.description.tableofcontents | 2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions ; | en_US |
| dc.format.extent | 1 online resource : ; illustrations ; | en_US |
| dc.format.extent | Includes bibliographical references ; | en_US |
| dc.publisher | Springer, | en_US |
| dc.relation.ispartofseries | Springer proceedings in business and economics ; | en_US |
| dc.relation.ispartofseries | Springer proceedings in business and economics ; | en_US |
| dc.relation.haspart | 9783319597010.pdf | en_US |
| dc.subject | Branding (Marketing) ; Congresses ; | en_US |
| dc.subject | Organizational behavior ; Congresses ; | en_US |
| dc.subject | Electronic commerce ; Congresses ; | en_US |
| dc.subject | Business planning ; Congresses ; | en_US |
| dc.subject | Executive coaching ; Congresses ; | en_US |
| dc.title | Advances in National Brand and Private Label Marketing : | en_US |
| dc.title.alternative | Fourth International Conference, 2017 / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Cham, Switzerland : | en_US |
| dc.classification.lc | HF5415.1255 ; | en_US |
| dc.classification.dc | 658.827 ; 23 ; | en_US |
| مجموعه(های): | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
پیوست های این کاربرگه
| فایل | توضیحات | اندازه | فرمت | |
|---|---|---|---|---|
| 9783319597010.pdf | 2.93 MB | Adobe PDF | مشاهده فایل |