Please use this identifier to cite or link to this item: http://localhost/handle/Hannan/2926
Full metadata record
DC FieldValueLanguage
dc.contributorInternational Conference on Research on National Brand and Private Label Marketing ; (4th : ; 2017 : ; Barcelona, Spain) ;en_US
dc.contributor.authorBarcelona ;en_US
dc.contributor.authorMartenez-Lepez, Francisco J. ; (Francisco Jose), ; editor ;en_US
dc.contributor.authorGeezquez Abad, Juan Carlos, ; editor ;en_US
dc.contributor.authorAilawadi, Kusum L., ; editor ;en_US
dc.contributor.authorYagee Guillen, Marea Jesees, ; editor ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:42:03Z-
dc.date.available2020-05-17T08:42:03Z-
dc.date.issued2017en_US
dc.identifier.isbn9783319597010 ;en_US
dc.identifier.isbn3319597019 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2926-
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionOriginal ; 3319597000 ; 9783319597003 ; (OCoLC)985287812 ;en_US
dc.description.statementofresponsibilityFrancisco J. Martenez-Lepez, Juan Carlos Geezquez-Abad, Kusum L. Ailawadi, Marea Jesees Yagee-Guillen, editorsen_US
dc.description.tableofcontentsPreface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers eeesponses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; eeeeBlack Friday:eeee Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior ;en_US
dc.description.tableofcontents3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding ;en_US
dc.description.tableofcontentsIs It Worth Adding a Celebritye The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses ;en_US
dc.description.tableofcontents5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc...; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction ;en_US
dc.description.tableofcontents2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions ;en_US
dc.format.extent1 online resource : ; illustrations ;en_US
dc.format.extentIncludes bibliographical references ;en_US
dc.publisherSpringer,en_US
dc.relation.ispartofseriesSpringer proceedings in business and economics ;en_US
dc.relation.ispartofseriesSpringer proceedings in business and economics ;en_US
dc.relation.haspart9783319597010.pdfen_US
dc.subjectBranding (Marketing) ; Congresses ;en_US
dc.subjectOrganizational behavior ; Congresses ;en_US
dc.subjectElectronic commerce ; Congresses ;en_US
dc.subjectBusiness planning ; Congresses ;en_US
dc.subjectExecutive coaching ; Congresses ;en_US
dc.titleAdvances in National Brand and Private Label Marketing :en_US
dc.title.alternativeFourth International Conference, 2017 /en_US
dc.typeBooken_US
dc.publisher.placeCham, Switzerland :en_US
dc.classification.lcHF5415.1255 ;en_US
dc.classification.dc658.827 ; 23 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9783319597010.pdf2.93 MBAdobe PDFThumbnail
Preview File
Full metadata record
DC FieldValueLanguage
dc.contributorInternational Conference on Research on National Brand and Private Label Marketing ; (4th : ; 2017 : ; Barcelona, Spain) ;en_US
dc.contributor.authorBarcelona ;en_US
dc.contributor.authorMartenez-Lepez, Francisco J. ; (Francisco Jose), ; editor ;en_US
dc.contributor.authorGeezquez Abad, Juan Carlos, ; editor ;en_US
dc.contributor.authorAilawadi, Kusum L., ; editor ;en_US
dc.contributor.authorYagee Guillen, Marea Jesees, ; editor ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:42:03Z-
dc.date.available2020-05-17T08:42:03Z-
dc.date.issued2017en_US
dc.identifier.isbn9783319597010 ;en_US
dc.identifier.isbn3319597019 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2926-
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionOriginal ; 3319597000 ; 9783319597003 ; (OCoLC)985287812 ;en_US
dc.description.statementofresponsibilityFrancisco J. Martenez-Lepez, Juan Carlos Geezquez-Abad, Kusum L. Ailawadi, Marea Jesees Yagee-Guillen, editorsen_US
dc.description.tableofcontentsPreface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers eeesponses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; eeeeBlack Friday:eeee Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior ;en_US
dc.description.tableofcontents3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding ;en_US
dc.description.tableofcontentsIs It Worth Adding a Celebritye The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses ;en_US
dc.description.tableofcontents5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc...; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction ;en_US
dc.description.tableofcontents2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions ;en_US
dc.format.extent1 online resource : ; illustrations ;en_US
dc.format.extentIncludes bibliographical references ;en_US
dc.publisherSpringer,en_US
dc.relation.ispartofseriesSpringer proceedings in business and economics ;en_US
dc.relation.ispartofseriesSpringer proceedings in business and economics ;en_US
dc.relation.haspart9783319597010.pdfen_US
dc.subjectBranding (Marketing) ; Congresses ;en_US
dc.subjectOrganizational behavior ; Congresses ;en_US
dc.subjectElectronic commerce ; Congresses ;en_US
dc.subjectBusiness planning ; Congresses ;en_US
dc.subjectExecutive coaching ; Congresses ;en_US
dc.titleAdvances in National Brand and Private Label Marketing :en_US
dc.title.alternativeFourth International Conference, 2017 /en_US
dc.typeBooken_US
dc.publisher.placeCham, Switzerland :en_US
dc.classification.lcHF5415.1255 ;en_US
dc.classification.dc658.827 ; 23 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9783319597010.pdf2.93 MBAdobe PDFThumbnail
Preview File
Full metadata record
DC FieldValueLanguage
dc.contributorInternational Conference on Research on National Brand and Private Label Marketing ; (4th : ; 2017 : ; Barcelona, Spain) ;en_US
dc.contributor.authorBarcelona ;en_US
dc.contributor.authorMartenez-Lepez, Francisco J. ; (Francisco Jose), ; editor ;en_US
dc.contributor.authorGeezquez Abad, Juan Carlos, ; editor ;en_US
dc.contributor.authorAilawadi, Kusum L., ; editor ;en_US
dc.contributor.authorYagee Guillen, Marea Jesees, ; editor ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:42:03Z-
dc.date.available2020-05-17T08:42:03Z-
dc.date.issued2017en_US
dc.identifier.isbn9783319597010 ;en_US
dc.identifier.isbn3319597019 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2926-
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionOriginal ; 3319597000 ; 9783319597003 ; (OCoLC)985287812 ;en_US
dc.description.statementofresponsibilityFrancisco J. Martenez-Lepez, Juan Carlos Geezquez-Abad, Kusum L. Ailawadi, Marea Jesees Yagee-Guillen, editorsen_US
dc.description.tableofcontentsPreface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers eeesponses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; eeeeBlack Friday:eeee Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior ;en_US
dc.description.tableofcontents3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding ;en_US
dc.description.tableofcontentsIs It Worth Adding a Celebritye The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses ;en_US
dc.description.tableofcontents5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc...; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction ;en_US
dc.description.tableofcontents2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions ;en_US
dc.format.extent1 online resource : ; illustrations ;en_US
dc.format.extentIncludes bibliographical references ;en_US
dc.publisherSpringer,en_US
dc.relation.ispartofseriesSpringer proceedings in business and economics ;en_US
dc.relation.ispartofseriesSpringer proceedings in business and economics ;en_US
dc.relation.haspart9783319597010.pdfen_US
dc.subjectBranding (Marketing) ; Congresses ;en_US
dc.subjectOrganizational behavior ; Congresses ;en_US
dc.subjectElectronic commerce ; Congresses ;en_US
dc.subjectBusiness planning ; Congresses ;en_US
dc.subjectExecutive coaching ; Congresses ;en_US
dc.titleAdvances in National Brand and Private Label Marketing :en_US
dc.title.alternativeFourth International Conference, 2017 /en_US
dc.typeBooken_US
dc.publisher.placeCham, Switzerland :en_US
dc.classification.lcHF5415.1255 ;en_US
dc.classification.dc658.827 ; 23 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9783319597010.pdf2.93 MBAdobe PDFThumbnail
Preview File