جهت دسترسی به کاربرگه ی زیر، از این لینک استفاده کنید. http://localhost/handle/Hannan/2929
عنوان: Instructor's manual for strategic marketing cases in emerging markets :
عنوان دیگر: a companion volume /
پدیدآورنده: Adhikari, Atanu, ; editor ;;Roy, Sanjit Kumar, ; editor ;
کلید واژه ها: Marketing ; Developing countries ; Case studies ;;Marketing ; Developing countries ; Management ; Case studies ;
تاریخ انتشار: 2017
محل نشر: Cham :
ناشر: Springer,
چکیده: This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom ;
توضیحات : 



Available to OhioLINK libraries ;
Ohio Library and Information Network ;

Print version: ; ADHIKARI, ATANU. ; TEACHER'S MANUAL FOR STRATEGIC MARKETING CASES IN EMERGING MARKETS. ; 1ST ED. 2017. ; [S.l.] : SPRINGER INTERNATIONAL PU, 2017 ; 9783319526973 ; (OCoLC)966822165 ;
آدرس: http://localhost/handle/Hannan/2929
شابک : 9783319526973 ; (electronic bk.) ;
3319526979 ; (electronic bk.) ;
3319526960 ;
9783319526966 ;
اطلاعات بیشتر: 1 online resource ;
Includes bibliographical references ;
مجموعه(های):تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

پیوست های این کاربرگه
فایل توضیحات اندازهفرمت  
9783319526973.pdf1.46 MBAdobe PDFتصویر
مشاهده فایل
عنوان: Instructor's manual for strategic marketing cases in emerging markets :
عنوان دیگر: a companion volume /
پدیدآورنده: Adhikari, Atanu, ; editor ;;Roy, Sanjit Kumar, ; editor ;
کلید واژه ها: Marketing ; Developing countries ; Case studies ;;Marketing ; Developing countries ; Management ; Case studies ;
تاریخ انتشار: 2017
محل نشر: Cham :
ناشر: Springer,
چکیده: This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom ;
توضیحات : 



Available to OhioLINK libraries ;
Ohio Library and Information Network ;

Print version: ; ADHIKARI, ATANU. ; TEACHER'S MANUAL FOR STRATEGIC MARKETING CASES IN EMERGING MARKETS. ; 1ST ED. 2017. ; [S.l.] : SPRINGER INTERNATIONAL PU, 2017 ; 9783319526973 ; (OCoLC)966822165 ;
آدرس: http://localhost/handle/Hannan/2929
شابک : 9783319526973 ; (electronic bk.) ;
3319526979 ; (electronic bk.) ;
3319526960 ;
9783319526966 ;
اطلاعات بیشتر: 1 online resource ;
Includes bibliographical references ;
مجموعه(های):تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

پیوست های این کاربرگه
فایل توضیحات اندازهفرمت  
9783319526973.pdf1.46 MBAdobe PDFتصویر
مشاهده فایل
عنوان: Instructor's manual for strategic marketing cases in emerging markets :
عنوان دیگر: a companion volume /
پدیدآورنده: Adhikari, Atanu, ; editor ;;Roy, Sanjit Kumar, ; editor ;
کلید واژه ها: Marketing ; Developing countries ; Case studies ;;Marketing ; Developing countries ; Management ; Case studies ;
تاریخ انتشار: 2017
محل نشر: Cham :
ناشر: Springer,
چکیده: This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom ;
توضیحات : 



Available to OhioLINK libraries ;
Ohio Library and Information Network ;

Print version: ; ADHIKARI, ATANU. ; TEACHER'S MANUAL FOR STRATEGIC MARKETING CASES IN EMERGING MARKETS. ; 1ST ED. 2017. ; [S.l.] : SPRINGER INTERNATIONAL PU, 2017 ; 9783319526973 ; (OCoLC)966822165 ;
آدرس: http://localhost/handle/Hannan/2929
شابک : 9783319526973 ; (electronic bk.) ;
3319526979 ; (electronic bk.) ;
3319526960 ;
9783319526966 ;
اطلاعات بیشتر: 1 online resource ;
Includes bibliographical references ;
مجموعه(های):تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

پیوست های این کاربرگه
فایل توضیحات اندازهفرمت  
9783319526973.pdf1.46 MBAdobe PDFتصویر
مشاهده فایل