Please use this identifier to cite or link to this item:
http://localhost/handle/Hannan/2914
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gonealves, Alex, ; author ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:56Z | - |
| dc.date.available | 2020-05-17T08:41:56Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9781484231029 ; (electronic bk.) ; | en_US |
| dc.identifier.isbn | 1484231023 ; (electronic bk.) ; | en_US |
| dc.identifier.isbn | 9781484231012 ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2914 | - |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description.statementofresponsibility | Alex Gonealves | en_US |
| dc.description.tableofcontents | Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.- ; | en_US |
| dc.format.extent | 1 online resource ; | en_US |
| dc.format.extent | Includes index ; | en_US |
| dc.publisher | Apress, | en_US |
| dc.relation.haspart | 9781484231029.pdf | en_US |
| dc.subject | Internet marketing ; | en_US |
| dc.subject | Social media ; | en_US |
| dc.title | Social media analytics strategy : | en_US |
| dc.title.alternative | using data to optimize business performance / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | California : | en_US |
| dc.classification.lc | HF5415.1265 ; .G66 2017eb ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9781484231029.pdf | 4.31 MB | Adobe PDF |  Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gonealves, Alex, ; author ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:56Z | - |
| dc.date.available | 2020-05-17T08:41:56Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9781484231029 ; (electronic bk.) ; | en_US |
| dc.identifier.isbn | 1484231023 ; (electronic bk.) ; | en_US |
| dc.identifier.isbn | 9781484231012 ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2914 | - |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description.statementofresponsibility | Alex Gonealves | en_US |
| dc.description.tableofcontents | Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.- ; | en_US |
| dc.format.extent | 1 online resource ; | en_US |
| dc.format.extent | Includes index ; | en_US |
| dc.publisher | Apress, | en_US |
| dc.relation.haspart | 9781484231029.pdf | en_US |
| dc.subject | Internet marketing ; | en_US |
| dc.subject | Social media ; | en_US |
| dc.title | Social media analytics strategy : | en_US |
| dc.title.alternative | using data to optimize business performance / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | California : | en_US |
| dc.classification.lc | HF5415.1265 ; .G66 2017eb ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9781484231029.pdf | 4.31 MB | Adobe PDF | Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gonealves, Alex, ; author ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:56Z | - |
| dc.date.available | 2020-05-17T08:41:56Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9781484231029 ; (electronic bk.) ; | en_US |
| dc.identifier.isbn | 1484231023 ; (electronic bk.) ; | en_US |
| dc.identifier.isbn | 9781484231012 ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2914 | - |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description.statementofresponsibility | Alex Gonealves | en_US |
| dc.description.tableofcontents | Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.- ; | en_US |
| dc.format.extent | 1 online resource ; | en_US |
| dc.format.extent | Includes index ; | en_US |
| dc.publisher | Apress, | en_US |
| dc.relation.haspart | 9781484231029.pdf | en_US |
| dc.subject | Internet marketing ; | en_US |
| dc.subject | Social media ; | en_US |
| dc.title | Social media analytics strategy : | en_US |
| dc.title.alternative | using data to optimize business performance / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | California : | en_US |
| dc.classification.lc | HF5415.1265 ; .G66 2017eb ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9781484231029.pdf | 4.31 MB | Adobe PDF | Preview File |