Please use this identifier to cite or link to this item: http://localhost/handle/Hannan/2911
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki, ; editor ;en_US
dc.contributor.authorSakas, Damianos P., ; editor ;en_US
dc.contributor.authorTomaras, Petros, ; editor ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:41:55Z-
dc.date.available2020-05-17T08:41:55Z-
dc.date.issued2017en_US
dc.identifier.isbn9783319562889 ;en_US
dc.identifier.isbn3319562886 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2911-
dc.descriptionen_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionen_US
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionPrint version: ; 9783319562872 ; 3319562878 ; (OCoLC)975368112 ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.tableofcontentsPreface; Aims and Scope of the Conference; Topics; Paper Peer Review; Thanks; Conference Details; Chair; International Advisory Committee; Scientific Committee; Organizing Committee; Keynote Speaker; Invited Speakers; Contents; Creativity, Innovation and Entrepreneurship Competence in Higher Education; 1 Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship; Introduction; Guide for Selecting Activities; Application to the Creativity, Innovation and Entrepreneurship Competence; Learning Outcomes Associated to This Competence ;en_US
dc.description.tableofcontentsActivities Associated to the CompetenceConclusions; Acknowledgements; References; 2 Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education; Introduction; Data Mining; Methodology; Findings; Discussion; References; 3 Integration of the Theory and Practice in Continuity with the Development of Key Competencies-One of the Necessary Areas of Solutions for the Czech University Education; Introduction; Theoretical Framework; Problem Formulation; Problem Solution; Conclusion; References; New Ways of Marketing Analytics ;en_US
dc.description.tableofcontents4 Social Media Analytics Empowering Customer Experience InsightIntroduction; Theoretical Bases; Research Method and the Analytical Framework; Results; Conclusions and Discussion; References; 5 Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys; Introduction; Theoretical Background; B2B Marketing and Customer Experience; Analyzing Affective Experiences; Introducing Emotion-Gauge for Sentiment Analysis; Testing Emotion-Gauge by Empirical Study; Results; Discussion; References; 6 Customer Perceived Value-A Key in Marketing of Integrated Solutions; Introduction ;en_US
dc.description.tableofcontentsValue and Integrated SolutionsCase Study; Empirical Findings; Conclusions and Discussion; References; 7 Reliability and Perceived Value of Sentiment Analysis for Twitter Data; Introduction; Theoretical Background; Research Approach; Results; Conclusions and Discussion; References; Development and Marketing Strategies in Innovative Technological Enterprises; 8 Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment; Introduction; Materials and Methods; Research Results; Questionnaire Reliability; Burnout Scores; Organizational Commitment Scores ;en_US
dc.description.tableofcontentsExamination of the Relationship Between General Burnout Score and General Job Satisfaction ScoreExamination of the Relationship Between General Organizational Commitment Score and General Job Satisfaction Score; Conclusions; References; 9 The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees; Introduction; Materials and Methods; Research Results; The Relationship Between Subordinates and Their Supervisors; Ranking of the Main Factors Which Influence the Job Satisfaction and Employee Performance in the Obstetrics Sector ;en_US
dc.format.extent1 online resource ;en_US
dc.publisherSpringer Verlagen_US
dc.relation.haspart9783319562889.pdfen_US
dc.subjectMarketing ; Congresses ;en_US
dc.subjectMarketing ; Decision making ; Congresses ;en_US
dc.subjectMarketing ; Management ; Congresses ;en_US
dc.subjectInformation technology ;en_US
dc.titleStrategic Innovative Marketingen_US
dc.title.alternative5th Ic-sim, Athens, Greece 2016en_US
dc.typeBooken_US
dc.classification.lcHF5415.13 ;en_US
dc.classification.dc658.8/02 ; 23 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9783319562889.pdf10.45 MBAdobe PDFThumbnail
Preview File
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki, ; editor ;en_US
dc.contributor.authorSakas, Damianos P., ; editor ;en_US
dc.contributor.authorTomaras, Petros, ; editor ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:41:55Z-
dc.date.available2020-05-17T08:41:55Z-
dc.date.issued2017en_US
dc.identifier.isbn9783319562889 ;en_US
dc.identifier.isbn3319562886 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2911-
dc.descriptionen_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionen_US
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionPrint version: ; 9783319562872 ; 3319562878 ; (OCoLC)975368112 ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.tableofcontentsPreface; Aims and Scope of the Conference; Topics; Paper Peer Review; Thanks; Conference Details; Chair; International Advisory Committee; Scientific Committee; Organizing Committee; Keynote Speaker; Invited Speakers; Contents; Creativity, Innovation and Entrepreneurship Competence in Higher Education; 1 Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship; Introduction; Guide for Selecting Activities; Application to the Creativity, Innovation and Entrepreneurship Competence; Learning Outcomes Associated to This Competence ;en_US
dc.description.tableofcontentsActivities Associated to the CompetenceConclusions; Acknowledgements; References; 2 Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education; Introduction; Data Mining; Methodology; Findings; Discussion; References; 3 Integration of the Theory and Practice in Continuity with the Development of Key Competencies-One of the Necessary Areas of Solutions for the Czech University Education; Introduction; Theoretical Framework; Problem Formulation; Problem Solution; Conclusion; References; New Ways of Marketing Analytics ;en_US
dc.description.tableofcontents4 Social Media Analytics Empowering Customer Experience InsightIntroduction; Theoretical Bases; Research Method and the Analytical Framework; Results; Conclusions and Discussion; References; 5 Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys; Introduction; Theoretical Background; B2B Marketing and Customer Experience; Analyzing Affective Experiences; Introducing Emotion-Gauge for Sentiment Analysis; Testing Emotion-Gauge by Empirical Study; Results; Discussion; References; 6 Customer Perceived Value-A Key in Marketing of Integrated Solutions; Introduction ;en_US
dc.description.tableofcontentsValue and Integrated SolutionsCase Study; Empirical Findings; Conclusions and Discussion; References; 7 Reliability and Perceived Value of Sentiment Analysis for Twitter Data; Introduction; Theoretical Background; Research Approach; Results; Conclusions and Discussion; References; Development and Marketing Strategies in Innovative Technological Enterprises; 8 Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment; Introduction; Materials and Methods; Research Results; Questionnaire Reliability; Burnout Scores; Organizational Commitment Scores ;en_US
dc.description.tableofcontentsExamination of the Relationship Between General Burnout Score and General Job Satisfaction ScoreExamination of the Relationship Between General Organizational Commitment Score and General Job Satisfaction Score; Conclusions; References; 9 The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees; Introduction; Materials and Methods; Research Results; The Relationship Between Subordinates and Their Supervisors; Ranking of the Main Factors Which Influence the Job Satisfaction and Employee Performance in the Obstetrics Sector ;en_US
dc.format.extent1 online resource ;en_US
dc.publisherSpringer Verlagen_US
dc.relation.haspart9783319562889.pdfen_US
dc.subjectMarketing ; Congresses ;en_US
dc.subjectMarketing ; Decision making ; Congresses ;en_US
dc.subjectMarketing ; Management ; Congresses ;en_US
dc.subjectInformation technology ;en_US
dc.titleStrategic Innovative Marketingen_US
dc.title.alternative5th Ic-sim, Athens, Greece 2016en_US
dc.typeBooken_US
dc.classification.lcHF5415.13 ;en_US
dc.classification.dc658.8/02 ; 23 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9783319562889.pdf10.45 MBAdobe PDFThumbnail
Preview File
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKavoura, Androniki, ; editor ;en_US
dc.contributor.authorSakas, Damianos P., ; editor ;en_US
dc.contributor.authorTomaras, Petros, ; editor ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:41:55Z-
dc.date.available2020-05-17T08:41:55Z-
dc.date.issued2017en_US
dc.identifier.isbn9783319562889 ;en_US
dc.identifier.isbn3319562886 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2911-
dc.descriptionen_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionen_US
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionPrint version: ; 9783319562872 ; 3319562878 ; (OCoLC)975368112 ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.tableofcontentsPreface; Aims and Scope of the Conference; Topics; Paper Peer Review; Thanks; Conference Details; Chair; International Advisory Committee; Scientific Committee; Organizing Committee; Keynote Speaker; Invited Speakers; Contents; Creativity, Innovation and Entrepreneurship Competence in Higher Education; 1 Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship; Introduction; Guide for Selecting Activities; Application to the Creativity, Innovation and Entrepreneurship Competence; Learning Outcomes Associated to This Competence ;en_US
dc.description.tableofcontentsActivities Associated to the CompetenceConclusions; Acknowledgements; References; 2 Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education; Introduction; Data Mining; Methodology; Findings; Discussion; References; 3 Integration of the Theory and Practice in Continuity with the Development of Key Competencies-One of the Necessary Areas of Solutions for the Czech University Education; Introduction; Theoretical Framework; Problem Formulation; Problem Solution; Conclusion; References; New Ways of Marketing Analytics ;en_US
dc.description.tableofcontents4 Social Media Analytics Empowering Customer Experience InsightIntroduction; Theoretical Bases; Research Method and the Analytical Framework; Results; Conclusions and Discussion; References; 5 Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys; Introduction; Theoretical Background; B2B Marketing and Customer Experience; Analyzing Affective Experiences; Introducing Emotion-Gauge for Sentiment Analysis; Testing Emotion-Gauge by Empirical Study; Results; Discussion; References; 6 Customer Perceived Value-A Key in Marketing of Integrated Solutions; Introduction ;en_US
dc.description.tableofcontentsValue and Integrated SolutionsCase Study; Empirical Findings; Conclusions and Discussion; References; 7 Reliability and Perceived Value of Sentiment Analysis for Twitter Data; Introduction; Theoretical Background; Research Approach; Results; Conclusions and Discussion; References; Development and Marketing Strategies in Innovative Technological Enterprises; 8 Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment; Introduction; Materials and Methods; Research Results; Questionnaire Reliability; Burnout Scores; Organizational Commitment Scores ;en_US
dc.description.tableofcontentsExamination of the Relationship Between General Burnout Score and General Job Satisfaction ScoreExamination of the Relationship Between General Organizational Commitment Score and General Job Satisfaction Score; Conclusions; References; 9 The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees; Introduction; Materials and Methods; Research Results; The Relationship Between Subordinates and Their Supervisors; Ranking of the Main Factors Which Influence the Job Satisfaction and Employee Performance in the Obstetrics Sector ;en_US
dc.format.extent1 online resource ;en_US
dc.publisherSpringer Verlagen_US
dc.relation.haspart9783319562889.pdfen_US
dc.subjectMarketing ; Congresses ;en_US
dc.subjectMarketing ; Decision making ; Congresses ;en_US
dc.subjectMarketing ; Management ; Congresses ;en_US
dc.subjectInformation technology ;en_US
dc.titleStrategic Innovative Marketingen_US
dc.title.alternative5th Ic-sim, Athens, Greece 2016en_US
dc.typeBooken_US
dc.classification.lcHF5415.13 ;en_US
dc.classification.dc658.8/02 ; 23 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9783319562889.pdf10.45 MBAdobe PDFThumbnail
Preview File