Please use this identifier to cite or link to this item: http://localhost/handle/Hannan/2909
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dc.contributor.authorAghazadeh, Hashem ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:41:54Z-
dc.date.available2020-05-17T08:41:54Z-
dc.date.issued2017en_US
dc.identifier.isbn9781137548337 ;en_US
dc.identifier.isbn1137548339 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2909-
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.tableofcontentsPreface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management ;en_US
dc.description.tableofcontents1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework ;en_US
dc.description.tableofcontents1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization ;en_US
dc.description.tableofcontents2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team ;en_US
dc.description.tableofcontents2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture ;en_US
dc.format.extent1 online resource ;en_US
dc.publisherSpringer Science and Business Media :en_US
dc.publisherPalgrave Macmillan,en_US
dc.relation.haspart9781137548337.pdfen_US
dc.subjectMarketing ; Management ;en_US
dc.subjectMarket share ;en_US
dc.subjectCompetition ;en_US
dc.titlePrinciples of Marketology,en_US
dc.typeBooken_US
dc.publisher.place[New York] :en_US
dc.classification.lcHF5415.13 ;en_US
dc.classification.dc658 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

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9781137548337.pdf24.3 MBAdobe PDFThumbnail
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Full metadata record
DC FieldValueLanguage
dc.contributor.authorAghazadeh, Hashem ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:41:54Z-
dc.date.available2020-05-17T08:41:54Z-
dc.date.issued2017en_US
dc.identifier.isbn9781137548337 ;en_US
dc.identifier.isbn1137548339 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2909-
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.tableofcontentsPreface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management ;en_US
dc.description.tableofcontents1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework ;en_US
dc.description.tableofcontents1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization ;en_US
dc.description.tableofcontents2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team ;en_US
dc.description.tableofcontents2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture ;en_US
dc.format.extent1 online resource ;en_US
dc.publisherSpringer Science and Business Media :en_US
dc.publisherPalgrave Macmillan,en_US
dc.relation.haspart9781137548337.pdfen_US
dc.subjectMarketing ; Management ;en_US
dc.subjectMarket share ;en_US
dc.subjectCompetition ;en_US
dc.titlePrinciples of Marketology,en_US
dc.typeBooken_US
dc.publisher.place[New York] :en_US
dc.classification.lcHF5415.13 ;en_US
dc.classification.dc658 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9781137548337.pdf24.3 MBAdobe PDFThumbnail
Preview File
Full metadata record
DC FieldValueLanguage
dc.contributor.authorAghazadeh, Hashem ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:41:54Z-
dc.date.available2020-05-17T08:41:54Z-
dc.date.issued2017en_US
dc.identifier.isbn9781137548337 ;en_US
dc.identifier.isbn1137548339 ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2909-
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionAvailable to OhioLINK libraries ;en_US
dc.descriptionOhio Library and Information Network ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.tableofcontentsPreface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management ;en_US
dc.description.tableofcontents1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework ;en_US
dc.description.tableofcontents1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization ;en_US
dc.description.tableofcontents2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team ;en_US
dc.description.tableofcontents2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture ;en_US
dc.format.extent1 online resource ;en_US
dc.publisherSpringer Science and Business Media :en_US
dc.publisherPalgrave Macmillan,en_US
dc.relation.haspart9781137548337.pdfen_US
dc.subjectMarketing ; Management ;en_US
dc.subjectMarket share ;en_US
dc.subjectCompetition ;en_US
dc.titlePrinciples of Marketology,en_US
dc.typeBooken_US
dc.publisher.place[New York] :en_US
dc.classification.lcHF5415.13 ;en_US
dc.classification.dc658 ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9781137548337.pdf24.3 MBAdobe PDFThumbnail
Preview File