Please use this identifier to cite or link to this item:
http://localhost/handle/Hannan/2909
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Aghazadeh, Hashem ; | en_US |
dc.date.accessioned | 2013 | en_US |
dc.date.accessioned | 2020-05-17T08:41:54Z | - |
dc.date.available | 2020-05-17T08:41:54Z | - |
dc.date.issued | 2017 | en_US |
dc.identifier.isbn | 9781137548337 ; | en_US |
dc.identifier.isbn | 1137548339 ; | en_US |
dc.identifier.uri | http://localhost/handle/Hannan/2909 | - |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | Available to OhioLINK libraries ; | en_US |
dc.description | Ohio Library and Information Network ; | en_US |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description.tableofcontents | Preface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management ; | en_US |
dc.description.tableofcontents | 1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework ; | en_US |
dc.description.tableofcontents | 1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization ; | en_US |
dc.description.tableofcontents | 2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team ; | en_US |
dc.description.tableofcontents | 2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture ; | en_US |
dc.format.extent | 1 online resource ; | en_US |
dc.publisher | Springer Science and Business Media : | en_US |
dc.publisher | Palgrave Macmillan, | en_US |
dc.relation.haspart | 9781137548337.pdf | en_US |
dc.subject | Marketing ; Management ; | en_US |
dc.subject | Market share ; | en_US |
dc.subject | Competition ; | en_US |
dc.title | Principles of Marketology, | en_US |
dc.type | Book | en_US |
dc.publisher.place | [New York] : | en_US |
dc.classification.lc | HF5415.13 ; | en_US |
dc.classification.dc | 658 ; | en_US |
Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
9781137548337.pdf | 24.3 MB | Adobe PDF | Preview File |
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Aghazadeh, Hashem ; | en_US |
dc.date.accessioned | 2013 | en_US |
dc.date.accessioned | 2020-05-17T08:41:54Z | - |
dc.date.available | 2020-05-17T08:41:54Z | - |
dc.date.issued | 2017 | en_US |
dc.identifier.isbn | 9781137548337 ; | en_US |
dc.identifier.isbn | 1137548339 ; | en_US |
dc.identifier.uri | http://localhost/handle/Hannan/2909 | - |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | Available to OhioLINK libraries ; | en_US |
dc.description | Ohio Library and Information Network ; | en_US |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description.tableofcontents | Preface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management ; | en_US |
dc.description.tableofcontents | 1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework ; | en_US |
dc.description.tableofcontents | 1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization ; | en_US |
dc.description.tableofcontents | 2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team ; | en_US |
dc.description.tableofcontents | 2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture ; | en_US |
dc.format.extent | 1 online resource ; | en_US |
dc.publisher | Springer Science and Business Media : | en_US |
dc.publisher | Palgrave Macmillan, | en_US |
dc.relation.haspart | 9781137548337.pdf | en_US |
dc.subject | Marketing ; Management ; | en_US |
dc.subject | Market share ; | en_US |
dc.subject | Competition ; | en_US |
dc.title | Principles of Marketology, | en_US |
dc.type | Book | en_US |
dc.publisher.place | [New York] : | en_US |
dc.classification.lc | HF5415.13 ; | en_US |
dc.classification.dc | 658 ; | en_US |
Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
9781137548337.pdf | 24.3 MB | Adobe PDF | Preview File |
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Aghazadeh, Hashem ; | en_US |
dc.date.accessioned | 2013 | en_US |
dc.date.accessioned | 2020-05-17T08:41:54Z | - |
dc.date.available | 2020-05-17T08:41:54Z | - |
dc.date.issued | 2017 | en_US |
dc.identifier.isbn | 9781137548337 ; | en_US |
dc.identifier.isbn | 1137548339 ; | en_US |
dc.identifier.uri | http://localhost/handle/Hannan/2909 | - |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | Available to OhioLINK libraries ; | en_US |
dc.description | Ohio Library and Information Network ; | en_US |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description | en_US | |
dc.description.tableofcontents | Preface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management ; | en_US |
dc.description.tableofcontents | 1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework ; | en_US |
dc.description.tableofcontents | 1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization ; | en_US |
dc.description.tableofcontents | 2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team ; | en_US |
dc.description.tableofcontents | 2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture ; | en_US |
dc.format.extent | 1 online resource ; | en_US |
dc.publisher | Springer Science and Business Media : | en_US |
dc.publisher | Palgrave Macmillan, | en_US |
dc.relation.haspart | 9781137548337.pdf | en_US |
dc.subject | Marketing ; Management ; | en_US |
dc.subject | Market share ; | en_US |
dc.subject | Competition ; | en_US |
dc.title | Principles of Marketology, | en_US |
dc.type | Book | en_US |
dc.publisher.place | [New York] : | en_US |
dc.classification.lc | HF5415.13 ; | en_US |
dc.classification.dc | 658 ; | en_US |
Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
9781137548337.pdf | 24.3 MB | Adobe PDF | Preview File |