Please use this identifier to cite or link to this item:
http://localhost/handle/Hannan/2902
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Steinhardt, Gabriel, ; author ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:51Z | - |
| dc.date.available | 2020-05-17T08:41:51Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783319499987 ; | en_US |
| dc.identifier.isbn | 331949998X ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2902 | - |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Print version: ; Steinhardt, Gabriel ; The Product Manager's Toolkite : Methodologies, Processes, and Tasks in Technology Product Management ; Cham : Springer International Publishing,c2017 ; 9783319499970 ; | en_US |
| dc.description | en_US | |
| dc.description.statementofresponsibility | Gabriel Steinhardt | en_US |
| dc.description.tableofcontents | Foreword; Acknowledgments; Contents; About the Author; Chapter 1: Introduction; Part I: Product Management Concepts; Chapter 2: Definition of Product Management; 2.1 Introduction; 2.2 User and Buyer; 2.3 Core Disciplines; 2.4 Concept of Product Management; 2.5 Problem Space and Solution Space; 2.6 Blackblot PMTK Methodology Foundation Rules; 2.7 Adjusted for Reality; 2.8 Summary; Chapter 3: Product Delivery Strategies; 3.1 Introduction; 3.2 Technology-Driven: Take My Road; 3.3 Sales-Driven: A Cruising Taxi; 3.4 Market-Driven: Driven to Success; 3.5 Summary; Chapter 4: Product Management Team ; | en_US |
| dc.description.tableofcontents | 4.1 Introduction4.2 Your Role; 4.3 Jack of All Roles, Master of None; 4.4 Breaking It Down; 4.5 Roles and Goals; 4.6 Blackblot Product Management Team Model; 4.7 Odd Couple(s); 4.8 Roles and Activities; 4.9 Role Coupling Guidelines; 4.10 Organizational Solution; 4.11 Summary; Chapter 5: Product Definition Team; 5.1 Introduction; 5.2 Key Concepts; 5.3 Market Requirements; 5.4 Blackblot Product Frames Model; 5.5 Product Definition Foundation Documents; 5.6 Blackblot Product Definition Team Model; 5.7 Product Delivery Process; 5.8 Summary; Chapter 6: Crafting Market Requirements ; | en_US |
| dc.description.tableofcontents | 6.1 Introduction6.2 Voice Of the Customer; 6.3 Market Requirements Document; 6.4 Blackblot Procedural Requirements Management Model; 6.5 Directive; 6.6 Constraints; 6.7 Rationales and Sources; 6.8 Presentment Modes; 6.9 Complete Structure; 6.10 Verifying Wholeness; 6.11 Market Requirements and Engineering; 6.12 Market Requirements Database; 6.13 Summary; Chapter 7: Concept of Marketing; 7.1 Introduction; 7.2 Business Domains; 7.3 Marketing Domain; 7.4 Marketing Domain Disciplines; 7.5 Blackblot Marketing Model; 7.6 Product Marketing Methods; 7.7 Corporate Marketing Methods ; | en_US |
| dc.description.tableofcontents | 7.8 Marketing Communications Methods7.9 Corporate Organizational Structures; 7.10 Marketing and Strategies; 7.11 Marketing and Plans; 7.12 Summary; Chapter 8: Value-Marketing Model; 8.1 Introduction; 8.2 Value Concept; 8.3 Value Formula Scale; 8.4 Value Concept Application; 8.5 Internal Value Marketing Dynamics; 8.6 External Value Marketing Dynamics; 8.7 Creating Superior Perceived Value; 8.8 Product Marketing Messages; 8.9 Value Messages eeFoundational Knowledge; 8.10 PMTK Market Messaging Model; 8.11 PMTK Marketing Messages Model and Plan; 8.12 Summary ; | en_US |
| dc.description.tableofcontents | Chapter 9: Extending Product Life Cycle Stages9.1 Introduction; 9.2 Product Life Cycle Model Assumptions; 9.3 Product Life Cycle Model Stages; 9.4 Reasons for Extending the PLC; 9.5 Strategies for Extending the PLC; 9.6 Product Planning Strategies for Extending the PLC; 9.7 Product Marketing Strategies for Extending the PLC; 9.8 Strategy Application Within the PLC Model; 9.9 Limitations of the PLC Model; 9.10 Benefits of the PLC Model; 9.11 Summary; Part II: Product Management Editorials; Chapter 10: Defining Product Management; 10.1 Outbound and Inbound Activities in Product Management ; | en_US |
| dc.format.extent | 1 online resource ; | en_US |
| dc.publisher | Springer, | en_US |
| dc.relation.ispartofseries | Management for professionals ; | en_US |
| dc.relation.ispartofseries | Management for professionals ; | en_US |
| dc.relation.haspart | 9783319499987.pdf | en_US |
| dc.subject | Product management ; | en_US |
| dc.subject | New products ; Management ; | en_US |
| dc.subject | High technology industries ; Marketing ; | en_US |
| dc.title | The product manager's toolkit : | en_US |
| dc.title.alternative | methodologies, processes, and tasks in technology product management / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Cham, Switzerland : | en_US |
| dc.date.edition | Second edition ; | en_US |
| dc.classification.lc | HF5415.15 ; | en_US |
| dc.classification.dc | 658.575 ; 23 ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783319499987.pdf | 3.74 MB | Adobe PDF |  Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Steinhardt, Gabriel, ; author ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:51Z | - |
| dc.date.available | 2020-05-17T08:41:51Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783319499987 ; | en_US |
| dc.identifier.isbn | 331949998X ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2902 | - |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Print version: ; Steinhardt, Gabriel ; The Product Manager's Toolkite : Methodologies, Processes, and Tasks in Technology Product Management ; Cham : Springer International Publishing,c2017 ; 9783319499970 ; | en_US |
| dc.description | en_US | |
| dc.description.statementofresponsibility | Gabriel Steinhardt | en_US |
| dc.description.tableofcontents | Foreword; Acknowledgments; Contents; About the Author; Chapter 1: Introduction; Part I: Product Management Concepts; Chapter 2: Definition of Product Management; 2.1 Introduction; 2.2 User and Buyer; 2.3 Core Disciplines; 2.4 Concept of Product Management; 2.5 Problem Space and Solution Space; 2.6 Blackblot PMTK Methodology Foundation Rules; 2.7 Adjusted for Reality; 2.8 Summary; Chapter 3: Product Delivery Strategies; 3.1 Introduction; 3.2 Technology-Driven: Take My Road; 3.3 Sales-Driven: A Cruising Taxi; 3.4 Market-Driven: Driven to Success; 3.5 Summary; Chapter 4: Product Management Team ; | en_US |
| dc.description.tableofcontents | 4.1 Introduction4.2 Your Role; 4.3 Jack of All Roles, Master of None; 4.4 Breaking It Down; 4.5 Roles and Goals; 4.6 Blackblot Product Management Team Model; 4.7 Odd Couple(s); 4.8 Roles and Activities; 4.9 Role Coupling Guidelines; 4.10 Organizational Solution; 4.11 Summary; Chapter 5: Product Definition Team; 5.1 Introduction; 5.2 Key Concepts; 5.3 Market Requirements; 5.4 Blackblot Product Frames Model; 5.5 Product Definition Foundation Documents; 5.6 Blackblot Product Definition Team Model; 5.7 Product Delivery Process; 5.8 Summary; Chapter 6: Crafting Market Requirements ; | en_US |
| dc.description.tableofcontents | 6.1 Introduction6.2 Voice Of the Customer; 6.3 Market Requirements Document; 6.4 Blackblot Procedural Requirements Management Model; 6.5 Directive; 6.6 Constraints; 6.7 Rationales and Sources; 6.8 Presentment Modes; 6.9 Complete Structure; 6.10 Verifying Wholeness; 6.11 Market Requirements and Engineering; 6.12 Market Requirements Database; 6.13 Summary; Chapter 7: Concept of Marketing; 7.1 Introduction; 7.2 Business Domains; 7.3 Marketing Domain; 7.4 Marketing Domain Disciplines; 7.5 Blackblot Marketing Model; 7.6 Product Marketing Methods; 7.7 Corporate Marketing Methods ; | en_US |
| dc.description.tableofcontents | 7.8 Marketing Communications Methods7.9 Corporate Organizational Structures; 7.10 Marketing and Strategies; 7.11 Marketing and Plans; 7.12 Summary; Chapter 8: Value-Marketing Model; 8.1 Introduction; 8.2 Value Concept; 8.3 Value Formula Scale; 8.4 Value Concept Application; 8.5 Internal Value Marketing Dynamics; 8.6 External Value Marketing Dynamics; 8.7 Creating Superior Perceived Value; 8.8 Product Marketing Messages; 8.9 Value Messages eeFoundational Knowledge; 8.10 PMTK Market Messaging Model; 8.11 PMTK Marketing Messages Model and Plan; 8.12 Summary ; | en_US |
| dc.description.tableofcontents | Chapter 9: Extending Product Life Cycle Stages9.1 Introduction; 9.2 Product Life Cycle Model Assumptions; 9.3 Product Life Cycle Model Stages; 9.4 Reasons for Extending the PLC; 9.5 Strategies for Extending the PLC; 9.6 Product Planning Strategies for Extending the PLC; 9.7 Product Marketing Strategies for Extending the PLC; 9.8 Strategy Application Within the PLC Model; 9.9 Limitations of the PLC Model; 9.10 Benefits of the PLC Model; 9.11 Summary; Part II: Product Management Editorials; Chapter 10: Defining Product Management; 10.1 Outbound and Inbound Activities in Product Management ; | en_US |
| dc.format.extent | 1 online resource ; | en_US |
| dc.publisher | Springer, | en_US |
| dc.relation.ispartofseries | Management for professionals ; | en_US |
| dc.relation.ispartofseries | Management for professionals ; | en_US |
| dc.relation.haspart | 9783319499987.pdf | en_US |
| dc.subject | Product management ; | en_US |
| dc.subject | New products ; Management ; | en_US |
| dc.subject | High technology industries ; Marketing ; | en_US |
| dc.title | The product manager's toolkit : | en_US |
| dc.title.alternative | methodologies, processes, and tasks in technology product management / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Cham, Switzerland : | en_US |
| dc.date.edition | Second edition ; | en_US |
| dc.classification.lc | HF5415.15 ; | en_US |
| dc.classification.dc | 658.575 ; 23 ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783319499987.pdf | 3.74 MB | Adobe PDF | Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Steinhardt, Gabriel, ; author ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:41:51Z | - |
| dc.date.available | 2020-05-17T08:41:51Z | - |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9783319499987 ; | en_US |
| dc.identifier.isbn | 331949998X ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2902 | - |
| dc.description | Available to OhioLINK libraries ; | en_US |
| dc.description | en_US | |
| dc.description | Ohio Library and Information Network ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | Print version: ; Steinhardt, Gabriel ; The Product Manager's Toolkite : Methodologies, Processes, and Tasks in Technology Product Management ; Cham : Springer International Publishing,c2017 ; 9783319499970 ; | en_US |
| dc.description | en_US | |
| dc.description.statementofresponsibility | Gabriel Steinhardt | en_US |
| dc.description.tableofcontents | Foreword; Acknowledgments; Contents; About the Author; Chapter 1: Introduction; Part I: Product Management Concepts; Chapter 2: Definition of Product Management; 2.1 Introduction; 2.2 User and Buyer; 2.3 Core Disciplines; 2.4 Concept of Product Management; 2.5 Problem Space and Solution Space; 2.6 Blackblot PMTK Methodology Foundation Rules; 2.7 Adjusted for Reality; 2.8 Summary; Chapter 3: Product Delivery Strategies; 3.1 Introduction; 3.2 Technology-Driven: Take My Road; 3.3 Sales-Driven: A Cruising Taxi; 3.4 Market-Driven: Driven to Success; 3.5 Summary; Chapter 4: Product Management Team ; | en_US |
| dc.description.tableofcontents | 4.1 Introduction4.2 Your Role; 4.3 Jack of All Roles, Master of None; 4.4 Breaking It Down; 4.5 Roles and Goals; 4.6 Blackblot Product Management Team Model; 4.7 Odd Couple(s); 4.8 Roles and Activities; 4.9 Role Coupling Guidelines; 4.10 Organizational Solution; 4.11 Summary; Chapter 5: Product Definition Team; 5.1 Introduction; 5.2 Key Concepts; 5.3 Market Requirements; 5.4 Blackblot Product Frames Model; 5.5 Product Definition Foundation Documents; 5.6 Blackblot Product Definition Team Model; 5.7 Product Delivery Process; 5.8 Summary; Chapter 6: Crafting Market Requirements ; | en_US |
| dc.description.tableofcontents | 6.1 Introduction6.2 Voice Of the Customer; 6.3 Market Requirements Document; 6.4 Blackblot Procedural Requirements Management Model; 6.5 Directive; 6.6 Constraints; 6.7 Rationales and Sources; 6.8 Presentment Modes; 6.9 Complete Structure; 6.10 Verifying Wholeness; 6.11 Market Requirements and Engineering; 6.12 Market Requirements Database; 6.13 Summary; Chapter 7: Concept of Marketing; 7.1 Introduction; 7.2 Business Domains; 7.3 Marketing Domain; 7.4 Marketing Domain Disciplines; 7.5 Blackblot Marketing Model; 7.6 Product Marketing Methods; 7.7 Corporate Marketing Methods ; | en_US |
| dc.description.tableofcontents | 7.8 Marketing Communications Methods7.9 Corporate Organizational Structures; 7.10 Marketing and Strategies; 7.11 Marketing and Plans; 7.12 Summary; Chapter 8: Value-Marketing Model; 8.1 Introduction; 8.2 Value Concept; 8.3 Value Formula Scale; 8.4 Value Concept Application; 8.5 Internal Value Marketing Dynamics; 8.6 External Value Marketing Dynamics; 8.7 Creating Superior Perceived Value; 8.8 Product Marketing Messages; 8.9 Value Messages eeFoundational Knowledge; 8.10 PMTK Market Messaging Model; 8.11 PMTK Marketing Messages Model and Plan; 8.12 Summary ; | en_US |
| dc.description.tableofcontents | Chapter 9: Extending Product Life Cycle Stages9.1 Introduction; 9.2 Product Life Cycle Model Assumptions; 9.3 Product Life Cycle Model Stages; 9.4 Reasons for Extending the PLC; 9.5 Strategies for Extending the PLC; 9.6 Product Planning Strategies for Extending the PLC; 9.7 Product Marketing Strategies for Extending the PLC; 9.8 Strategy Application Within the PLC Model; 9.9 Limitations of the PLC Model; 9.10 Benefits of the PLC Model; 9.11 Summary; Part II: Product Management Editorials; Chapter 10: Defining Product Management; 10.1 Outbound and Inbound Activities in Product Management ; | en_US |
| dc.format.extent | 1 online resource ; | en_US |
| dc.publisher | Springer, | en_US |
| dc.relation.ispartofseries | Management for professionals ; | en_US |
| dc.relation.ispartofseries | Management for professionals ; | en_US |
| dc.relation.haspart | 9783319499987.pdf | en_US |
| dc.subject | Product management ; | en_US |
| dc.subject | New products ; Management ; | en_US |
| dc.subject | High technology industries ; Marketing ; | en_US |
| dc.title | The product manager's toolkit : | en_US |
| dc.title.alternative | methodologies, processes, and tasks in technology product management / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | Cham, Switzerland : | en_US |
| dc.date.edition | Second edition ; | en_US |
| dc.classification.lc | HF5415.15 ; | en_US |
| dc.classification.dc | 658.575 ; 23 ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9783319499987.pdf | 3.74 MB | Adobe PDF | Preview File |