Please use this identifier to cite or link to this item: http://localhost/handle/Hannan/2223
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dc.contributor.authorJohnston, Kim Amanda, ; 1965- ;en_US
dc.contributor.authorTaylor, Maureen, ; 1965- ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:36:20Z-
dc.date.available2020-05-17T08:36:20Z-
dc.date.issued2018en_US
dc.identifier.isbn9781119167518 (pdf) ;en_US
dc.identifier.isbn9781119167525 (epub) ;en_US
dc.identifier.isbn9781119167495 (hardback) ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2223-
dc.descriptionen_US
dc.descriptionDescription based on print version record and CIP data provided by publisher. ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionPrint version: ; Johnston, Kim Amanda, 1965- author. ; Handbook of communication engagement ; 1st Edition. ; Hoboken : Wiley-Blackwell, 2018 ; 9781119167495 ; (DLC) 20170579en_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.abstract"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that:  Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement  The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. "-- ; Provided by publisher. ;en_US
dc.description.abstract"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"-- ; Provided by publisher. ;en_US
dc.description.statementofresponsibilityedited by Kim Johnston, Maureen Taylor.en_US
dc.format.extent1 online resource. ;en_US
dc.format.extentIncludes bibliographical references and index. ;en_US
dc.publisherWiley-Blackwell,en_US
dc.relation.ispartofseriesHandbooks in communication and media. ;en_US
dc.relation.haspart9781119167495.pdfen_US
dc.subjectBusiness communication. ;en_US
dc.subjectPublic relations. ;en_US
dc.subjectBUSINESS & ECONOMICS / Public Relations. ; bisacsh. ;en_US
dc.subject.ddc658.4/5 ; 23 ;en_US
dc.subject.lccHF5718 ;en_US
dc.titleThe handbook of communication engagementen_US
dc.typeBooken_US
dc.publisher.placeHoboken :en_US
dc.date.edition1st Edition. ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

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9781119167495.pdf5.72 MBAdobe PDFThumbnail
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Full metadata record
DC FieldValueLanguage
dc.contributor.authorJohnston, Kim Amanda, ; 1965- ;en_US
dc.contributor.authorTaylor, Maureen, ; 1965- ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:36:20Z-
dc.date.available2020-05-17T08:36:20Z-
dc.date.issued2018en_US
dc.identifier.isbn9781119167518 (pdf) ;en_US
dc.identifier.isbn9781119167525 (epub) ;en_US
dc.identifier.isbn9781119167495 (hardback) ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2223-
dc.descriptionen_US
dc.descriptionDescription based on print version record and CIP data provided by publisher. ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionPrint version: ; Johnston, Kim Amanda, 1965- author. ; Handbook of communication engagement ; 1st Edition. ; Hoboken : Wiley-Blackwell, 2018 ; 9781119167495 ; (DLC) 20170579en_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.abstract"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that:  Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement  The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. "-- ; Provided by publisher. ;en_US
dc.description.abstract"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"-- ; Provided by publisher. ;en_US
dc.description.statementofresponsibilityedited by Kim Johnston, Maureen Taylor.en_US
dc.format.extent1 online resource. ;en_US
dc.format.extentIncludes bibliographical references and index. ;en_US
dc.publisherWiley-Blackwell,en_US
dc.relation.ispartofseriesHandbooks in communication and media. ;en_US
dc.relation.haspart9781119167495.pdfen_US
dc.subjectBusiness communication. ;en_US
dc.subjectPublic relations. ;en_US
dc.subjectBUSINESS & ECONOMICS / Public Relations. ; bisacsh. ;en_US
dc.subject.ddc658.4/5 ; 23 ;en_US
dc.subject.lccHF5718 ;en_US
dc.titleThe handbook of communication engagementen_US
dc.typeBooken_US
dc.publisher.placeHoboken :en_US
dc.date.edition1st Edition. ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9781119167495.pdf5.72 MBAdobe PDFThumbnail
Preview File
Full metadata record
DC FieldValueLanguage
dc.contributor.authorJohnston, Kim Amanda, ; 1965- ;en_US
dc.contributor.authorTaylor, Maureen, ; 1965- ;en_US
dc.date.accessioned2013en_US
dc.date.accessioned2020-05-17T08:36:20Z-
dc.date.available2020-05-17T08:36:20Z-
dc.date.issued2018en_US
dc.identifier.isbn9781119167518 (pdf) ;en_US
dc.identifier.isbn9781119167525 (epub) ;en_US
dc.identifier.isbn9781119167495 (hardback) ;en_US
dc.identifier.urihttp://localhost/handle/Hannan/2223-
dc.descriptionen_US
dc.descriptionDescription based on print version record and CIP data provided by publisher. ;en_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionen_US
dc.descriptionPrint version: ; Johnston, Kim Amanda, 1965- author. ; Handbook of communication engagement ; 1st Edition. ; Hoboken : Wiley-Blackwell, 2018 ; 9781119167495 ; (DLC) 20170579en_US
dc.descriptionen_US
dc.descriptionen_US
dc.description.abstract"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that:  Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement  The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. "-- ; Provided by publisher. ;en_US
dc.description.abstract"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"-- ; Provided by publisher. ;en_US
dc.description.statementofresponsibilityedited by Kim Johnston, Maureen Taylor.en_US
dc.format.extent1 online resource. ;en_US
dc.format.extentIncludes bibliographical references and index. ;en_US
dc.publisherWiley-Blackwell,en_US
dc.relation.ispartofseriesHandbooks in communication and media. ;en_US
dc.relation.haspart9781119167495.pdfen_US
dc.subjectBusiness communication. ;en_US
dc.subjectPublic relations. ;en_US
dc.subjectBUSINESS & ECONOMICS / Public Relations. ; bisacsh. ;en_US
dc.subject.ddc658.4/5 ; 23 ;en_US
dc.subject.lccHF5718 ;en_US
dc.titleThe handbook of communication engagementen_US
dc.typeBooken_US
dc.publisher.placeHoboken :en_US
dc.date.edition1st Edition. ;en_US
Appears in Collections:تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی

Files in This Item:
File Description SizeFormat 
9781119167495.pdf5.72 MBAdobe PDFThumbnail
Preview File