Please use this identifier to cite or link to this item:
http://localhost/handle/Hannan/2132
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gbadamosi, Ayantunji. ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:35:50Z | - |
| dc.date.available | 2020-05-17T08:35:50Z | - |
| dc.date.issued | 2018 | en_US |
| dc.identifier.isbn | 9780415790086 (hardback) ; | en_US |
| dc.identifier.isbn | 9780415790093 (pbk.) ; | en_US |
| dc.identifier.isbn | 9781315213590 (ebook) ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2132 | - |
| dc.description | MSU: License agreement restricts access to 3 users at a time. ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description.statementofresponsibility | edited by Ayantunji Gbadamosi. | en_US |
| dc.description.tableofcontents | Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumersee understanding of value -- The young ones, shopping and marketing channels : what actually shapes their minde -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index. ; | en_US |
| dc.format.extent | pages cm. ; | en_US |
| dc.format.extent | Includes bibliographical references and index. ; | en_US |
| dc.publisher | Routledge, | en_US |
| dc.relation.haspart | 9780415790086.pdf | en_US |
| dc.subject | Child consumers. ; | en_US |
| dc.subject | Consumer behavior. ; | en_US |
| dc.subject.ddc | 658.8/342083 ; 23 ; | en_US |
| dc.subject.lcc | HF5415.332.C45 ; Y68 2018 ; | en_US |
| dc.title | Young consumer behaviour | en_US |
| dc.title.alternative | a research companion / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | New York : | en_US |
| dc.date.edition | First Edition. ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9780415790086.pdf | 40.29 MB | Adobe PDF |  Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gbadamosi, Ayantunji. ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:35:50Z | - |
| dc.date.available | 2020-05-17T08:35:50Z | - |
| dc.date.issued | 2018 | en_US |
| dc.identifier.isbn | 9780415790086 (hardback) ; | en_US |
| dc.identifier.isbn | 9780415790093 (pbk.) ; | en_US |
| dc.identifier.isbn | 9781315213590 (ebook) ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2132 | - |
| dc.description | MSU: License agreement restricts access to 3 users at a time. ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description.statementofresponsibility | edited by Ayantunji Gbadamosi. | en_US |
| dc.description.tableofcontents | Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumersee understanding of value -- The young ones, shopping and marketing channels : what actually shapes their minde -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index. ; | en_US |
| dc.format.extent | pages cm. ; | en_US |
| dc.format.extent | Includes bibliographical references and index. ; | en_US |
| dc.publisher | Routledge, | en_US |
| dc.relation.haspart | 9780415790086.pdf | en_US |
| dc.subject | Child consumers. ; | en_US |
| dc.subject | Consumer behavior. ; | en_US |
| dc.subject.ddc | 658.8/342083 ; 23 ; | en_US |
| dc.subject.lcc | HF5415.332.C45 ; Y68 2018 ; | en_US |
| dc.title | Young consumer behaviour | en_US |
| dc.title.alternative | a research companion / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | New York : | en_US |
| dc.date.edition | First Edition. ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9780415790086.pdf | 40.29 MB | Adobe PDF | Preview File |
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gbadamosi, Ayantunji. ; | en_US |
| dc.date.accessioned | 2013 | en_US |
| dc.date.accessioned | 2020-05-17T08:35:50Z | - |
| dc.date.available | 2020-05-17T08:35:50Z | - |
| dc.date.issued | 2018 | en_US |
| dc.identifier.isbn | 9780415790086 (hardback) ; | en_US |
| dc.identifier.isbn | 9780415790093 (pbk.) ; | en_US |
| dc.identifier.isbn | 9781315213590 (ebook) ; | en_US |
| dc.identifier.uri | http://localhost/handle/Hannan/2132 | - |
| dc.description | MSU: License agreement restricts access to 3 users at a time. ; | en_US |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description | en_US | |
| dc.description.statementofresponsibility | edited by Ayantunji Gbadamosi. | en_US |
| dc.description.tableofcontents | Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumersee understanding of value -- The young ones, shopping and marketing channels : what actually shapes their minde -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index. ; | en_US |
| dc.format.extent | pages cm. ; | en_US |
| dc.format.extent | Includes bibliographical references and index. ; | en_US |
| dc.publisher | Routledge, | en_US |
| dc.relation.haspart | 9780415790086.pdf | en_US |
| dc.subject | Child consumers. ; | en_US |
| dc.subject | Consumer behavior. ; | en_US |
| dc.subject.ddc | 658.8/342083 ; 23 ; | en_US |
| dc.subject.lcc | HF5415.332.C45 ; Y68 2018 ; | en_US |
| dc.title | Young consumer behaviour | en_US |
| dc.title.alternative | a research companion / | en_US |
| dc.type | Book | en_US |
| dc.publisher.place | New York : | en_US |
| dc.date.edition | First Edition. ; | en_US |
| Appears in Collections: | تمامی گرایش های مدیریت شامل مدیریت بازرگانی و صنعتی | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9780415790086.pdf | 40.29 MB | Adobe PDF | Preview File |