Investigating The Effect Of Effective Parameters On Managing System And E-Marketing Strategies

Abstract

This paper examines the impact of various parameters on the management system and strategies of e-marketing. In today's world, with the expansion of information and communication technology, e-marketing has become one of the main pillars of business success. In this research, key parameters such as consumer behavior, new technologies, market competition, and customer needs have been identified and analyzed. This research is to investigate the effect of management information system components on e-marketing strategies. The research is applied in terms of purpose and descriptive in terms of how to collect information . The research method includes field surveys and analysis of data collected from companies active in the field of e-marketing. The results show that the mentioned parameters directly affect e-marketing strategies and help companies to perform better in the market by optimizing management processes. The results showed that the variables of management information system on e-marketing strategies, management information system tools on e-marketing strategies, management information system programs on e-marketing strategies, management information system processes on e-marketing strategies, information system information Management on e-marketing strategies, management information system people have a significant impact on e-marketing strategies in commercial companies.This article advises business managers and decision-makers to constantly review and update their strategies in light of the rapid changes in the digital environment. Finally, this research can be used as a practical guide to improve management systems and e-marketing strategies in organizations.